Target Audience Research
We gave out 15 questionnaires and got several different answers concerning our music video.
Q1. The genre of our song is pop-punk, what conventions do you expect to find in a pop-punk music video?
3 said party (answers include house party, people dancing etc)
5 said spoof
3 said Rebbellion
12 said clothing
3 said performance based video
10 said appearance (answers include tattoos, piercings etc)
Q2. What clothing do you expect the band members to be wearing in a pop-punk music video?
7 said baggy jeans
4 said skinny jeans
2 said cut jeans
2 said ¾ shorts
7 said T-shirts
5 said skater shoes
Q3. Our idea for a music video is a spoof/parody of other artist’s image and music videos, what do you expect in a spoof/parody music video?
10 said humorous (answers include humorous facial expressions, comedy and humor)
10 said mocking other artist’s (answers include mocking celebrities, role playing, intertextuality, copying/alluding, political figures)
3 said special effects (answers include magicians, explosions)
Q4. In your ideal music video, what artists would you like to be included?
5 said Lady Gaga
2 said Kanye West
2 said Rick James
2 said Green Day
2 said Miley Cyrus
1 said Take That
1 said Blink 182
1 said Ozzy Osbourne
Q5 Do you think a spoof/parody video would work for a pop-punk music video?
12 said Yes
3 said No
Q6 What style video do you prefer?
6 said amplification
5 said illustrative
4 said contradicting
Q7. What type of narrative technique do you prefer to see in a music video?
3 said Enigma
3 said Linear
2 said Non-Linear
7 said Multi-Strand
Q8. Which of the following do you prefer to see in a music video?
3 said emotion
3 said good story
6 said humour
3 said special effects
Q9. Do you prefer a music video which you can relate to, and why?
9 said Yes
Reasons: Makes the music video more appealing to the audience, makes it more memorable, easy to relate to in real life situations.
5 said No
Reasons: A music video is mainly just for marketing purposes, other people said they didn’t mind if they could relate to a music video or not.
Q10. What type of shots do you prefer to see in a music video?
5 said Close ups
4 said long shots
1 said point of view shots
5 said racking shots.
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